scan of Luigi Cassinelli self portrait shot on kodak tx400 developed in Dr5 processing

A Brief Account of my Journey

I was born in 1962 and was raised in Milan, Italy. From 1988 to 1989, I served as an officer in the Italian Army. In 1990, I earned my Master of Science in Industrial Engineering from Politecnico di Milano. After graduating from university, I worked as an engineer in the fields of logistics and energy management. During this time, my job required me to travel to the Far East; there, I built up my first photographic portfolio.

In 1995, I decided to leave my executive career and become a photographer, leaving Italy for London, in search of assignments. I contacted the art director of the Sunday Times Magazine, who introduced me to the fashion director. She was intrigued by my reportage work and showed my portfolio to a luxury brand; from that contact I got my first job in the fashion industry.


Since then, I have lived in London, Milan, and New York. From locations on every continent, I completed 345 assignments for fashion brands and magazines.

My clients’ list includes: Adrienne Vittadini, Alviero Martini, Amanda Wakeley, American Eagle Outfitters, Annabella, Aurelia PR, Burda Verlag, Charlotte Russe, Chicago Magazine Fashion, Cosmopolitan Italia, Cosmopolitan USA, Cotton Belt, Elle Italia, Grazia, Io Donna, Kiton, Luciano Barbera, Maliparmi, Marella Max Mara Group, Marie Claire Australia, Michael Kors, Red UK, Stefanel, Style RCS, Tatler, Condé Nast Traveller UK, Vanity Fair UK, Vogue Australia, Vogue Gioiello.

February 1999 cover of Italian Elle photographed by Luigi Cassinelli model Heather Payne

2012 was a pivotal year. I assessed that for the industry retouching what I had seen through my lens was becoming more valuable than honoring it. I decided to focus on my own projects, starting by reviewing my archive, my experience, and the core of my photographic exploration. It was at this time that I started the draft of "The Photographer's Choice," my reckoning on the essence of photography based on an empirical analysis.

In 2014, following the initial findings of my research on the ontology and epistemology of the photographic exploration, I edited The Materia et Lumen Criterion, an ethical standard aiming at the discernment of authentic photographic work.

In 2015, I published The Photographer's Choice.

Cover of The Photographer's Choice by Luigi Cassinelli

During 2017 and 2018, I co-produced and directed a comprehensive yoga video program, 52 Weeks of Yoga with Wendy Campbell.

Cover of 52 Weeks of Yoga with Wendy Campbell

Running time is 22 hours and 45 minutes, available on Blu-ray discs. 52 Weeks of Yoga with Wendy Campbell has been registered with the United States Copyright Office in 2018.

Since 2020, I have developed a new clientele, from private collectors to venture capital firms. In parallel, I have focused my photographic research on the most recent links between technology and ethics. This frontier of ultramodern techniques and thought, from artificial intelligence to cybernetics, challenges ancient unsolved questions for the human condition. The portfolio “Conceptual Borders” is the photographic expression of my first reflections.

portfolio about how not to reify